How to find long tail SEO keywords for your website

I have been making static web sites with Hugo for some time now and I really like the speed, reliability and usability of Hugo. After making a website, I usually move on to SEO for the site immediately after the first deployment is made. Hugo gives the final output as static HTML pages which is the best way to get easily indexed on Google and other search engines.

So, the process of finding long tail SEO keywords for the website is presented below broken down in 7 easy steps:

Step 1. Log in to Ahrefs or SEMRush.

• Go to Keyword Explorer.
• Search for a main keyword.
• Start there & build from it.

Step 2. Analyze Search Suggestions.

• Look for Keyword Difficulty under 30.
• Volume over 20.
• Save any that hit the target to a List.

Step 3. Click on a New Keyword.

• Repeat steps #2 with the new keyword.
• Keep adding more to the List.
• Build the List to 100+.

Step 4. Analyze a Competitor’s Site.

• Choose a competitor & search for them.
• Pull up Keywords they rank for.
• Order by KD < 30, Vol > 20.
• Add more keywords to the List.

Step 5. Repeat with 5-10+ Competitors.

• Don’t stop at 1 competitor.
• Go to 5-10 others to uncover keywords.
• Build that List!

Step 6. Get In Your Customer’s Head.

• Close your eyes & think like your ICP.
• What would they search for on Google?
• Research those keywords.
• Add more to the List.

Step 7. Get Lost in the Research.

• Commit 1-2 hours to this.
• Shut off everything else.
• Really dive in until I have a list of 100s.
• Long-tail keywords.

Bonus 🧸

Go to Google Search Console to see what long tail keywords you’re already ranking for. Use them as starting points.

Outcome 🏆

So that’s it, by using this method, you’ll get 100s of long tail (low competition, strong volume) SEO keywords to build blog & website content around.